I love the idea of using this material for the automotive industry. I wonder if it will “look” as cool as Carbon Fiber? Or, do we just think Carbon Fiber looks cool because we see it on race cars and other cool applications. Function over form. Now lets just stop it frim getting wet or catching on fire. Via http://m.jalopnik.com/5940342/wood-nanocrystals-are-like-carbon-fiber-only-lighter-stronger-and-cheaper