I could totally get behind this technology. I love the idea of being able to hand someone a business card or sales material that has been printed with capacitive ink. All they have to do is press it up against there touchscreen device and my contact info is automatically stored or a promotional video starts playing.
The potential is huge for this technology. I believe this will be replacing QR codes very soon. I believe using this technology would allow any early adopter to clearly differentiate them selves from their competition as a leader and on the forefront of the most cutting edge technology.